THE 4 GOLDEN RULES OF TONE OF VOICE

Tone of voice is not what we say, it’s how we say it. It’s the personality we add to our message through our choice of words and the style we use.

It’s extremely important in any form of communication – especially online, where we can’t use non-verbal cues such as body language.

Here are our four golden rules for finding the right tone of voice for your brand.

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