https://www.bwritr.com/journal/ Notes on writing, translation and corporate communication from Bwritr Sarl, Geneva. en https://www.bwritr.com/sustainability-the-power-of-positive-messaging/ https://www.bwritr.com/sustainability-the-power-of-positive-messaging/ It's easy to use a negative tone when you're writing about climate change. But research shows that readers react better to hopeful, uplifting stories. Wed, 30 Sep 2026 09:00:00 GMT Fiona Freeman https://www.bwritr.com/the-power-of-company-values-how-strong-brand-values-can-be-a-differentiating-factor/ https://www.bwritr.com/the-power-of-company-values-how-strong-brand-values-can-be-a-differentiating-factor/ As copywriters in crowded sectors like horology, jewellery, cosmetics and transport, we often see how companies with clearly defined values significantly differentiate themselves in a competitive market. Corporate values are a strategic differentiator Company values define what a firm truly stands for—whether it’s innovation, inclusivity or continuous improvement. By consistently revisiting these values, companies can stake out a unique perspective that adds depth to marketing narratives and Wed, 23 Sep 2026 09:00:00 GMT Romilly Golding https://www.bwritr.com/the-nitty-gritty-of-proofreading/ https://www.bwritr.com/the-nitty-gritty-of-proofreading/ Getting back to basics is always good for the soul, whether it's the simplicity of a capsule wardrobe, a delicious fresh tomato sauce or a seasonal digital detox. For us at Bwritr, home of sustainability reporting, charismatic multilingual copywriting and in-house brand strategy, returning to our grassroots means reverting to the fundamental principle of our profession: proofreading. Ensuring no mistakes, typos or goofs in our brilliantly crafted copy is our bread-and-butter staple. It's not as Wed, 16 Sep 2026 09:00:00 GMT Lucy Topping https://www.bwritr.com/short-and-sweet-saying-a-lot-with-a-little-2/ https://www.bwritr.com/short-and-sweet-saying-a-lot-with-a-little-2/ Many still consider telegrams the ultimate in short form writing. With senders charged by the word, messages were reliably short and economy of language prized. The shortest ever sent is believed to be a conversation attributed to either Oscar Wilde or Victor Hugo and their publisher, which consisted of a '?' to ascertain book sales and a response of '!'. Now that's creatively concise. Nowadays, with discerning audiences time-poor, short is often much sweeter in the modern world, too. Sure, the Wed, 09 Sep 2026 09:00:00 GMT Lucy Topping https://www.bwritr.com/best-practices-in-sustainability-reporting/ https://www.bwritr.com/best-practices-in-sustainability-reporting/ Discover the best design practices for sustainability reporting, for crisp, clear reports - and what to avoid. Wed, 02 Sep 2026 09:00:00 GMT Romilly Golding https://www.bwritr.com/copyediting-vs-proofreading/ https://www.bwritr.com/copyediting-vs-proofreading/ Copyediting and proofreading are both ways of ‘tidying up’ text before publication. But what exactly is the difference? Let's take a closer look... Wed, 26 Aug 2026 09:00:00 GMT Fiona Freeman https://www.bwritr.com/how-brands-are-using-language/ https://www.bwritr.com/how-brands-are-using-language/ For anyone like us who loves language, you'll love this trend report produced by Reed Words, showcasing trends in words, slogans, straplines and copywriting by some of the biggest brands right now. Wed, 19 Aug 2026 09:00:00 GMT Romilly Golding https://www.bwritr.com/magic-words/ https://www.bwritr.com/magic-words/ We look at how copywriters pick words for maximum impact, using the travel & tourism industry as an example. Wed, 12 Aug 2026 09:00:00 GMT Fiona Freeman https://www.bwritr.com/how-to-communicate-in-a-crisis/ https://www.bwritr.com/how-to-communicate-in-a-crisis/ Read our simple tips for communicating bad news to customers or employees. Wed, 05 Aug 2026 09:00:00 GMT Fiona Freeman https://www.bwritr.com/the-90s-are-back-intranets-are-making-a-comeback/ https://www.bwritr.com/the-90s-are-back-intranets-are-making-a-comeback/ Along with slip dresses, CD players and other nineties trends, intranets are having a moment again. Here's the inside story on this internal communications icon. Wed, 29 Jul 2026 09:00:00 GMT Romilly Golding https://www.bwritr.com/how-to-win-at-sustainability-reporting-and-influence-people/ https://www.bwritr.com/how-to-win-at-sustainability-reporting-and-influence-people/ Do small and medium enterprises have more clout than they think in making a positive impact on sustainability? Discover how SMEs can gain green credentials and influence change. Wed, 22 Jul 2026 09:00:00 GMT Romilly Golding https://www.bwritr.com/breaking-language-barriers-the-power-of-multilingual-content-in-todays-global-market/ https://www.bwritr.com/breaking-language-barriers-the-power-of-multilingual-content-in-todays-global-market/ In the age of globalisation, businesses cannot afford to speak just one language. The world is interconnected, and so are markets. Wed, 15 Jul 2026 09:00:00 GMT Lucy Topping https://www.bwritr.com/why-you-need-brand-guidelines/ https://www.bwritr.com/why-you-need-brand-guidelines/ Find out why it's important to define your brand's unique style, voice and visual identity. Wed, 08 Jul 2026 09:00:00 GMT Fiona Freeman https://www.bwritr.com/get-started-in-sustainability-reporting-4-tips/ https://www.bwritr.com/get-started-in-sustainability-reporting-4-tips/ Kickstart your sustainability reporting journey with these 4 fundamental tips from PwC, based on their yearly round-up of the best sustainability reports. Wed, 01 Jul 2026 09:00:00 GMT Romilly Golding https://www.bwritr.com/why-storytelling-is-the-future/ https://www.bwritr.com/why-storytelling-is-the-future/ In the data-rich digital age, what truly captivates us is not graphs but compelling narratives. Storytelling, more than just an approach, is seen as online marketing's future. Brands that narrate resonate, bridging gaps and igniting emotions. Wed, 24 Jun 2026 09:00:00 GMT Fiona Freeman https://www.bwritr.com/spark-your-creativity/ https://www.bwritr.com/spark-your-creativity/ Ideas are everywhere, if you know where to look. Read our top tips for filling your content calendar with unique and engaging stories. Wed, 17 Jun 2026 09:00:00 GMT Fiona Freeman https://www.bwritr.com/how-to-create-a-content-calendar/ https://www.bwritr.com/how-to-create-a-content-calendar/ An editorial calendar is a powerful tool for anyone creating content, whether it's for your website, blog or social media. Check out our step-by-step guide. Wed, 10 Jun 2026 09:00:00 GMT Fiona Freeman https://www.bwritr.com/exclusive-interview-anne-korkeakivi/ https://www.bwritr.com/exclusive-interview-anne-korkeakivi/ Meet award-winning author Anne Korkeakivi. Discover her passion for writing, the creative process and the musical inspiration behind her novels. Wed, 03 Jun 2026 09:00:00 GMT Romilly Golding https://www.bwritr.com/stories-to-inspire-change/ https://www.bwritr.com/stories-to-inspire-change/ We need new stories. Inspiring stories, uplifting stories and motivational stories. Especially about the state and fate of the world. Wed, 27 May 2026 09:00:00 GMT Romilly Golding https://www.bwritr.com/why-clear-communication-matters/ https://www.bwritr.com/why-clear-communication-matters/ Clear communication is key to success in all areas of life. It helps us build relationships, boost productivity and achieve our goals. In this blog post, we share tips on how to communicate more effectively. Wed, 20 May 2026 09:00:00 GMT Ronald Crawford https://www.bwritr.com/3-phrases-to-avoid-in-your-sustainability-report/ https://www.bwritr.com/3-phrases-to-avoid-in-your-sustainability-report/ Elaine Cohen, a renowned sustainability report expert, dissects the three most overused and empty phrases in corporate CSR reports. We look at why these are so meaningless, and where the focus should be instead. Wed, 13 May 2026 09:00:00 GMT Romilly Golding https://www.bwritr.com/why-every-brand-should-consider-transcreation-in-their-marketing-strategy/ https://www.bwritr.com/why-every-brand-should-consider-transcreation-in-their-marketing-strategy/ In the ever-globalising world of business, reaching audiences across cultural and linguistic barriers has become paramount. Enter transcreation: an innovative approach that not only translates but also recreates content to resonate deeply with diverse audiences. And in the age of advanced technologies, merging transcreation with AI tools can take your brand's messaging to unparalleled heights. Bwritr, having transitioned from primarily English copywriting to a comprehensive multilingual communic Wed, 06 May 2026 09:00:00 GMT Ronald Crawford https://www.bwritr.com/seven-reasons-to-partner-with-a-copywriter/ https://www.bwritr.com/seven-reasons-to-partner-with-a-copywriter/ You’ve probably heard of copywriting, but do you know what a copywriter does? Find out in our quick guide. Wed, 29 Apr 2026 09:00:00 GMT Fiona Freeman https://www.bwritr.com/lights-camera-action-video-marketing-keeps-growing/ https://www.bwritr.com/lights-camera-action-video-marketing-keeps-growing/ Discover how Bwritr can elevate your brand with captivating corporate videos. Wed, 22 Apr 2026 09:00:00 GMT Fiona Freeman https://www.bwritr.com/heres-to-the-crazy-ones-who-think-different/ https://www.bwritr.com/heres-to-the-crazy-ones-who-think-different/ Discover how storytelling became Apple's secret weapon in conquering the tech world. From the iconic 'Think Different' campaign to today's brand narrative, learn why a compelling story is essential for brand success. Wed, 15 Apr 2026 09:00:00 GMT Ronald Crawford https://www.bwritr.com/what-is-copywriting/ https://www.bwritr.com/what-is-copywriting/ Copywriting is the art and science of using words to persuade people to take a desired action, from clicking on a link to purchasing a product. Copywriters use their skills to create compelling content that resonates with the target audience and convinces them to take action. Wed, 08 Apr 2026 09:00:00 GMT Ronald Crawford https://www.bwritr.com/the-social-dividend-a-path-to-sustainable-corporate-success/ https://www.bwritr.com/the-social-dividend-a-path-to-sustainable-corporate-success/ Discover how companies like Patagonia, Salesforce, Unilever, MSC and Givaudan are embracing the social dividend concept and paving the way for a more sustainable and responsible corporate future. Wed, 01 Apr 2026 09:00:00 GMT Romilly Golding https://www.bwritr.com/heard-of-the-sdg-compass/ https://www.bwritr.com/heard-of-the-sdg-compass/ Find out how SMEs can use the SDG Compass to guide and inform their sustainability goals, and make a significant environmental impact. Wed, 25 Mar 2026 09:00:00 GMT Romilly Golding https://www.bwritr.com/lost-in-translation/ https://www.bwritr.com/lost-in-translation/ Speaking your customers' language is becoming a must if you're thinking of going global. Here's why. Wed, 18 Mar 2026 09:00:00 GMT Lucy Topping https://www.bwritr.com/nine-ways-to-keep-your-content-fresh/ https://www.bwritr.com/nine-ways-to-keep-your-content-fresh/ Unlock the power of content: stay digitally active to keep your brand vibrant. Embrace authenticity and draw from your company's journey. Wed, 11 Mar 2026 09:00:00 GMT Ronald Crawford https://www.bwritr.com/approach/ https://www.bwritr.com/approach/ We take immense pride in doing things differently, by boldly challenging conventions and pushing the boundaries of what's possible in communication. Wed, 04 Mar 2026 09:00:00 GMT Ronald Crawford https://www.bwritr.com/how-copywriting-boosts-business/ https://www.bwritr.com/how-copywriting-boosts-business/ Good copywriting can help you increase sales and brand loyalty. Here's how. Wed, 25 Feb 2026 09:00:00 GMT Lucy Topping https://www.bwritr.com/copywriting-types/ https://www.bwritr.com/copywriting-types/ Copywriting is writing persuasive text to promote a product, service or idea. It is a powerful tool that can be used to achieve various marketing goals, such as increasing brand awareness, generating leads and driving sales. Wed, 18 Feb 2026 09:00:00 GMT Ronald Crawford https://www.bwritr.com/ad-fails-when-famous-adverts-got-lost-in-translation/ https://www.bwritr.com/ad-fails-when-famous-adverts-got-lost-in-translation/ Take a look at some notorious fails by big brands, and discover why transcreation is the answer. Wed, 11 Feb 2026 09:00:00 GMT Fiona Freeman https://www.bwritr.com/translation-vs-transcreation/ https://www.bwritr.com/translation-vs-transcreation/ Today we’re delving into the differences between translation and transcreation. Find out when they are used, and which one is right for your communications. Wed, 04 Feb 2026 09:00:00 GMT Fiona Freeman https://www.bwritr.com/a-comprensive-guide-to-content-creation/ https://www.bwritr.com/a-comprensive-guide-to-content-creation/ Bwritr can help you produce content on a tight budget and schedule with our copywriting, content creation, translation and project management services. Wed, 28 Jan 2026 09:00:00 GMT Ronald Crawford https://www.bwritr.com/introduction-to-transcreation/ https://www.bwritr.com/introduction-to-transcreation/ Transcreation is a specialised translation that adapts a message from one language and culture to another, while maintaining the original intent and tone. Wed, 21 Jan 2026 09:00:00 GMT Fiona Freeman https://www.bwritr.com/our-mission-2/ https://www.bwritr.com/our-mission-2/ We believe that effective communication is a key step towards positive change. Wed, 14 Jan 2026 09:00:00 GMT Romilly Golding https://www.bwritr.com/what-is-a-copywriter/ https://www.bwritr.com/what-is-a-copywriter/ Copywriters do more than craft words; they connect, convey and convert. From evoking emotions and ensuring brand consistency to optimising content for the digital realm, a professional copywriter elevates your brand's voice. Wed, 07 Jan 2026 09:00:00 GMT Fiona Freeman https://www.bwritr.com/what-can-copywriters-learn-from-screenwriters-2/ https://www.bwritr.com/what-can-copywriters-learn-from-screenwriters-2/ Lights, camera, action! We're lifting the lid on silver-screen storytelling secrets. Mon, 23 Sep 2024 01:15:36 GMT Fiona Freeman