Spark Your Creativity

Ideas are everywhere, if you know where to look. Read our top tips for filling your content calendar with unique and engaging stories.
You can find content ideas almost anywhere.
Image: Hasan Albari / Pexels
In: Content Creation

Last week we shared our five-step plan for creating a winning content calendar. Still stuck for content ideas? Here are some more ways to spark your creativity.

Find internal inspiration

  • Team brainstorming: organise brainstorming sessions with your marketing, sales or customer service teams to tap into diverse perspectives and customer insights.
  • Employee Q&A: interview team members, including customer-facing personnel, about their expertise and common customer questions. Turn their insights into blog posts, infographics, or video tutorials.
Talking to team mates can be a great way to find fresh ideas.
Image: Fox / Pexels

See what else is out there

  • Industry trends: research trending topics, news and discussions within your industry and create content that offers your unique perspective and expertise.
  • Competitor analysis: see what your competitors are doing well and identify gaps in their content strategy.

Leverage external resources

  • Blogs & publications: follow industry blogs, publications and thought leaders for insights and content inspiration.
  • National days & events: use relevant national days, holidays and industry events to create timely and engaging content.

Remember, a content calendar is a living document. By regularly researching, brainstorming and experimenting, you can generate a steady stream of fresh and engaging ideas to keep your customers informed, entertained and connected to your brand.

Good luck! And let us know if we can help.

Written by
Fiona Freeman
Writer. Reader. Nature Lover. Coffee Drinker. Managing Editor.
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