Copywriting
Campaign and brand copy, articles, brochures, web pages, internal news, scripts.
Bwritr Sàrl · Geneva · since 2017
Copy your brand can stand behind, in every language you publish in.
We are the outside writing team for a small number of large companies — the people a brief goes to when the work has to come back finished, on deadline, and right in every language it goes out in. Written by people. That part is the point.
Estimate within one working day. Hours, price, and what is excluded — before anyone writes a word.
What we write
Four things, done properly, rather than a list of everything.
Editing & proofreading
A second pair of eyes on anything you are about to publish, in any of our languages.
Transcreation
Copy rebuilt for another language and market — written from the brief, not converted from the source.
Technical & scientific
Claims-sensitive writing where a sentence has to survive a regulatory read.
Where we know the vocabulary
Nine years inside three industries that do not forgive a loose sentence. Client names on request — most of our work sits under confidentiality.
Shipping & logistics
Corporate brand content, internal communication, sustainability reporting.
Watches & jewellery
Press releases, collection copy, high-jewellery and high-watchmaking launches.
Flavours & fragrances
Technical and scientific articles on ingredients and active beauty.
The position
Anyone can generate copy. The question is whether you can publish it.
A machine will give you a draft in seconds. It will also give you a claim nobody checked, a product name that does not exist, and a tone that belongs to no one. That is fine until it reaches a regulator, a journalist, or a customer.
Everything we deliver is written and checked by a named person who knows your house style, your product names and the last thing you published. We will tell you where we used a tool and what it did — in writing, before you sign anything.
From the journal
Notes on writing, translation and corporate communication.
30 September 2026
Sustainability: The Power of Positive Messaging
It's easy to use a negative tone when you're writing about climate change. But research shows that readers react better to hopeful, uplifting stories.
23 September 2026
How Strong Brand Values Can Be a Differentiating Factor
As copywriters in crowded sectors like horology, jewellery, cosmetics and transport, we often see how companies with clearly defined values significantly differentiate themselves in a competitive market. Corporate values are a strategic differentiator Company values define what a firm truly stands for—whether it’s innovation, inclusivity or continuous improvement. By consistently revisiting these values, companies can stake out a unique perspective that adds depth to marketing narratives and
16 September 2026
The Nitty Gritty of Proofreading
Getting back to basics is always good for the soul, whether it's the simplicity of a capsule wardrobe, a delicious fresh tomato sauce or a seasonal digital detox. For us at Bwritr, home of sustainability reporting, charismatic multilingual copywriting and in-house brand strategy, returning to our grassroots means reverting to the fundamental principle of our profession: proofreading. Ensuring no mistakes, typos or goofs in our brilliantly crafted copy is our bread-and-butter staple. It's not as