Copywriting
Campaign and brand copy, articles, brochures, web pages, internal news, scripts.
Bwritr Sàrl · Geneva · since 2017
Copy your brand can stand behind, in every language you publish in.
We are the outside writing team for a small number of large companies — the people a brief goes to when the work has to come back finished, on deadline, and right in every language it goes out in. Written by people. That part is the point.
Estimate within one working day. Hours, price, and what is excluded — before anyone writes a word.
What we write
Four things, done properly, rather than a list of everything.
Editing & proofreading
A second pair of eyes on anything you are about to publish, in any of our languages.
Transcreation
Copy rebuilt for another language and market — written from the brief, not converted from the source.
Technical & scientific
Claims-sensitive writing where a sentence has to survive a regulatory read.
Where we know the vocabulary
Nine years inside three industries that do not forgive a loose sentence. Client names on request — most of our work sits under confidentiality.
Shipping & logistics
Corporate brand content, internal communication, sustainability reporting.
Watches & jewellery
Press releases, collection copy, high-jewellery and high-watchmaking launches.
Flavours & fragrances
Technical and scientific articles on ingredients and active beauty.
The position
Anyone can generate copy. The question is whether you can publish it.
A machine will give you a draft in seconds. It will also give you a claim nobody checked, a product name that does not exist, and a tone that belongs to no one. That is fine until it reaches a regulator, a journalist, or a customer.
Everything we deliver is written and checked by a named person who knows your house style, your product names and the last thing you published. We will tell you where we used a tool and what it did — in writing, before you sign anything.
From the journal
Notes on writing, translation and corporate communication.
30 September 2026
Sustainability: The Power of Positive Messaging
Positive messaging still beats fear at driving action — but 2025 added a new wrinkle: greenhushing. Here's what still works, and what's changed.
23 September 2026
How Strong Brand Values Can Be a Differentiating Factor
Two companies in the same crowded sector can say almost identical things about quality. What actually differentiates them is how clearly — and consistently — they communicate what they stand for.
16 September 2026
Multilingual Copywriting
Machine translation and AI drafting have made "can you translate this" a solved question. What a Geneva multilingual agency is actually for now: cultural register, transcreation judgement, and accountability for what goes out under a client's name.