Frequently Asked Questions

Find out more about Bwritr, our services and how we work.
Frequently Asked Questions
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Table of Contents
In: Company

About Bwritr

What is Bwritr?

Bwritr is an advertising/marketing agency specialising in content creation, corporate communication, branding and content strategy for companies large and small.

Read more: Our Story

How do I pronounce Bwritr?

However you like! But we pronounce our company name as "brighter". It's inspired by our passion for sustainability writing: we believe effective communications have the power to brighten up the world.

Where is Bwritr based?

Our headquarters are in Geneva, Switzerland, but we are a partially distributed team of 10 people based in six countries around the world.

Our services

Which languages does Bwritr offer?

We offer mulitlingual copywriting, editing and proofreading services in English, French, German and Italian. We also offer translation and transcreation services in these languages, as well as many others. Contact us for more details.

What’s the difference between copywriting, proofreading and editing?

  • Copywriting means creating a text from scratch, based on a brief.
  • Proofreading means checking a finished text in detail for spelling, grammatical and formatting errors.
  • Editing involves making more significant changes to a text, such as adapting the tone of voice.

What is transcreation?

Well-written text, badly translated, is a real opportunity missed. That’s why Bwritr offers ‘transcreation’ – the art of faithfully adapting great copy from most languages into equally great English and vice-versa. As well as understanding the essence of the text, we appreciate its cultural and commercial context, and the very specific nuances of language unique to English.

Read more in our blog post: What is Transcreation?

What kind of communications does Bwritr work on?

We offer copywriting, proofreading, editing, translation and transcreation services for all kinds of B2B and B2C texts. Here are just a few examples:

  • Websites
  • Press releases
  • Sustainability reports
  • Annual reports
  • Newsletters
  • Brochures and leaflets
  • Video scripts
  • Speeches
  • Advertising campaigns
  • Conceptual copywriting
  • Internal communications
  • Blog posts
  • Posters
  • Customer service and CRM letters and emails
  • SEO copywriting
  • Social media
  • New business proposals
  • Case studies
  • Ecommerce
  • Testimonials
Image: Pixabay

Does Bwritr use American or British English?

Both! Let us know what you prefer or, if you’re not sure, we can make a recommendation based on your goals and target audience.

Does Bwritr offer graphic design services?

Although words are our main focus, we also have a small in-house design team and we work closely with many design agencies. Ask us if you would like to know more.

Industries & experience

Which industries does Bwritr work with?

Our writers have a truly varied background, and have worked on projects across luxury fashion, watchmaking, finance, sustainability and freight transportation, among many others. We are confident that any project can be completed to an exacting standard by our team.

Why do I need a professional writer?

Choosing the right words and style to get the results you need requires skill and experience. Our writers have a passion for compelling storytelling and brand building, helping audiences understand what is unique about your business or organisation.

If you are not a native speaker, we can also help you to make sure that your message comes across perfectly in another language.

How we work

I have an urgent project. How quickly can Bwritr start?

Thanks to our network of writers, we have the flexibility to start new projects quickly and ensure a fast turnaround. Drop us a line for more details.

We’ve decided to work together. What happens next?

One of our writers will give you a call to find out as much as possible about your project, as well as your goals and target audience. The more information you can give us, the better!

Next, we will write a first draft for you to review, followed by a second draft based on your feedback.

For larger projects, creating a short sample text can be the most efficient way to start. This helps us to find the right style, tone of voice and vocabulary.

Do I need to provide brand guidelines or a language style guide?

If your brand or organisation has a style guide, we will follow it closely to make sure that our texts are aligned with your brand voice.

If you don’t have a style guide yet, don’t worry: our writers are experienced in finding the right tone and language to use for any brand. If the budget allows, we can also create a style guide for you for future communications.


How much do Bwritr's services cost?

Our pricing varies according to the service(s) you need. We always provide a quote before we start work to give you full control over costs, and we include at least one rewrite in the contract. We will also be on hand to answer questions or discuss your project when it has begun, to ensure you're up to speed on its progress and able to feedback when it suits you.

If you have regular copywriting, editing or translation requirements, a monthly retainer contract may be the most cost-effective option. Contact us to discuss your needs.

Written by
Fiona Freeman
Writer. Reader. Nature Lover. Coffee Drinker. Managing Editor.
More from Bwritr Sarl
Bwritr uses regular team meetings to share ideas and stay up-to-date with trends.

Our Approach

We take immense pride in doing things differently, by boldly challenging conventions and pushing the boundaries of what's possible in communication.
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