Sector
Copy for trade corridors, road transport and aviation
Trade facilitation bodies, road transport, business aviation and the institutions around them — writing that has to work for a transport minister, a customs officer and a chief executive in the same document.
What we already know before you brief us
- 01
Trade facilitation has its own grammar
TIR, the Convention behind it and the Carnet that carries it are not interchangeable terms. Nor are transit, transhipment and customs clearance. A piece about a corridor that muddles them will be corrected by the first official who reads it.
- 02
Landlocked is a category, not an adjective
There are thirty-two official landlocked developing countries — sixteen in Africa, ten in Asia — and the UN's own framing is that the problem is remoteness from markets, not distance from water. Copy that treats it as geography rather than economics misses the argument.
- 03
Corridors are political documents
The East Africa Corridor, the Belt and Road across sixty-four countries, Mercosur integration in South America: writing about any of them means writing about member states with different positions. The tone is institutional for a reason, and the reason is that every sentence is read by someone with a stake.
- 04
Business aviation is not aviation
Charter, fractional and FBO are three different businesses with three different buyers. Handling, ramp, slots and crewing are operational words that a marketing writer will use loosely and an operator will not.
- 05
The number is the story
A study putting USD 9 billion on the table for two landlocked economies, or a 50% cut in border waiting times, does more work than any amount of adjective. Find the figure, source it, and build the piece on it.
What we write here
- Institutional and policy-facing content
- Trade corridor and member-state material
- Annual reports and position papers
- Executive key messages and speeches
- Web content for international organisations
- Charter, FBO and operator communications
A mandate in this sector
Web and campaign content for a Geneva-based global transport organisation on trade corridors, landlocked economies and customs transit — and key messaging and charter material for a business aviation group.
Clients in current mandates are covered by confidentiality and are described rather than named. The work in detail →
Send us something in this category
A brief, a half-finished draft, or a document somebody else wrote that is not working. We will tell you what we would do with it.
Estimate within one working day.
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