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Bwritr

Selected work

Eight mandates, in detail.

Most of what we write sits under confidentiality, so the clients are described rather than named. If you want the names before you brief us, ask — we will tell you on a call, and where a client is happy to be credited we will introduce you.

The hardest one

A corporate website, in twelve languages

A global container shipping and logistics group's website, delivered in twelve languages including English — written, translated, loaded into the content management system, and read back page by page on the live templates. Twelve languages is not twelve times one language, and almost every way it can fail is a source or a system failure rather than a linguistic one.

Read the case study →

01

Shipping & logistics

A global container shipping and logistics group

An annual content mandate covering brand content, PR and internal communications, plus the regional marketing teams.

  • Campaign and page copy, brochures and long-form print work
  • Internal news and articles for an intranet read in dozens of countries
  • The annual sustainability report, proofread end to end against deadline
  • A running programme of regional pieces, briefed by local marketing leads
Shape of the engagement
Standing retainer, renewed annually, invoiced monthly against a single purchase order.
Why it is hard
The work runs on a schedule the client sets — a ship launch, a campaign date, a reporting deadline — so nothing slips.

02

Watches & jewellery

A Swiss luxury watch and jewellery house

Press releases for collection launches — high jewellery, high watchmaking and heritage lines.

  • Launch releases written to the maison’s own voice and house style
  • British and American English, held apart deliberately and consistently
  • A banned-word list maintained with the client, so nothing reads as generic
  • Copy that survives a legal and heritage read before it reaches press
Shape of the engagement
Per release, quoted in advance against an approved estimate.
Why it is hard
A watch press release is a technical document wearing a literary coat. The vocabulary has to be exactly right.

03

Flavours & fragrances

A multinational in flavours, fragrances and active beauty

Technical and scientific articles on ingredients, delivery systems and skin science.

  • Long-form articles on the microbiome, neuro-skin ageing and delivery systems
  • Written from the client’s own research, with every claim traceable
  • Sold as multi-article packages under one estimate and one purchase order
  • Pitched for a specialist reader without becoming unreadable
Shape of the engagement
Annual package, quoted once, drawn down through the year.
Why it is hard
Claims-sensitive writing. A sentence that overstates an ingredient is a regulatory problem, not a style problem.

04

Agriculture & ocean freight

A global agricultural commodities and ocean freight business

Customer segmentation work turned into copy — personas, a corporate presentation and a regulatory explainer for external customers.

  • Four customer personas written up as one-pagers the sales teams could actually use
  • The corporate presentation rewritten around the year’s figures
  • A shipping-regulation deck made readable for customers rather than lawyers
  • Event copy for a customer conference, in-market
Shape of the engagement
Project by project, each against its own estimate and purchase order.
Why it is hard
Segmentation decks are written by strategists and read by nobody. The job was to make four personas sound like four people.

05

Taste & wellbeing

A flavours and ingredients division of a Swiss multinational

A full website revamp — strategy, navigation, audiences and every word on the site, then the content programme that followed launch.

  • Audience and persona work, before a line of copy was written
  • Navigation and page architecture developed with the client’s core team
  • The site copy itself, category by category
  • Post-launch content: articles, campaign material and podcast scripts
Shape of the engagement
A year-long programme, run in phases against a single approved scope.
Why it is hard
A website revamp is where copy, structure and internal politics meet. Most of the work is agreeing what the pages are before writing any of them.

06

Sport & sustainability

An international sport federation

The federation’s sustainability report — its first, and the document its members would judge the programme by.

  • The full report, written from the federation’s own programme data
  • Athlete and ambassador material woven into the narrative
  • Written to be read by member federations, sponsors and press at once
Shape of the engagement
Fixed fee against a defined report scope.
Why it is hard
A sustainability report has to be credible to three audiences with different tolerances for claims. It is the hardest brief in corporate writing.

07

Philanthropy

Two corporate foundations, in commodities and energy

Annual reports, web content and digital bulletins for the philanthropic arms of two international groups — a decade-long relationship.

  • The annual report each year, built from field reports gathered across the programmes
  • Hundreds of project write-ups condensed into copy an employee will actually read
  • Digital bulletins to a distribution of roughly 5,000 people
  • Ongoing web content as the programmes changed
Shape of the engagement
Annual cycle, renewed each year for more than ten years.
Why it is hard
Philanthropic reporting fails in one of two directions: too worthy to read, or so polished nobody believes it. The line between them is the whole job.

08

Publishing & transcreation

A best-selling Swiss humour trilogy

Adapt three books built almost entirely on French wordplay into English, without losing the joke.

  • Full transcreation of the trilogy from French into English
  • Puns rebuilt rather than translated — new jokes where the original could not cross
  • The author’s voice held intact across all three books
Shape of the engagement
Fixed fee per volume.
Why it is hard
Wordplay is the hardest thing in translation, because a pun is an accident of one language. You cannot carry it across. You can only find the accident that works on the other side.

Who we have written for

Selected past clients, across nine years. Current accounts are covered by confidentiality and are described above rather than named.

Briefed through M&C Saatchi · Havas Genève · Isobar · Merkle · MetaDesign · blue-infinity

The pattern under all three

A brief arrives. We come back with the hours, the price and what is excluded. You approve it and raise a purchase order. We write it, someone other than the writer checks it, and it comes back on the date we said.

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