Sector
Copy for shipping and logistics
Container lines, freight forwarders, terminals and the logistics groups around them — written for an audience that spans a boardroom, a port, and forty thousand employees who do not share a first language.
What we already know before you brief us
- 01
The vocabulary is not interchangeable
A shipper is not a carrier is not a consignee. Reefer, breakbulk, parcelling, intermodal, transhipment and cross-border each mean one thing and are routinely used to mean another. Getting them wrong is the fastest way to lose a technical reader in the first paragraph.
- 02
Internal is harder than external
Intranet copy in this sector reaches agencies in a hundred and fifty countries, read in a second or third language, often on a phone in a yard. Long sentences and clever constructions do not survive that. Plain does.
- 03
The calendar is not yours
A vessel naming, a service launch, a quarterly result, a regatta. The date is set by an event that will not move, so the copy schedule works backwards from it and the review rounds have to be counted in advance.
- 04
Sustainability copy is claims copy
Fuel, emissions intensity, alternative bunkers and scope-three reporting are numbers before they are narrative. Every one of them traces to a figure someone in the business owns, and the sentence must not outrun it.
What we write here
- Brand and campaign copy
- Intranet and internal news
- Sustainability and annual reporting
- Customer-facing regulatory explainers
- Press releases and corporate announcements
- Regional and local-market adaptation
A mandate in this sector
A standing content mandate for a global container shipping group — brand content, PR and internal communications, plus the regional marketing teams — renewed annually and running to the client's own calendar.
Clients in current mandates are covered by confidentiality and are described rather than named. The work in detail →
Send us something in this category
A brief, a half-finished draft, or a document somebody else wrote that is not working. We will tell you what we would do with it.
Estimate within one working day.
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