6 Oct 2026 · Copywriting
Five things good business copy actually does
Not clever. Not creative. These five, in order, or the rest does not matter.
73 pieces · 5 new this season
Journal
Notes on writing, translation and corporate communication — from the people who do it.
30 Sept 2026 · Sustainability · Archive
Sustainability: The Power of Positive Messaging
Positive messaging still beats fear at driving action — but 2025 added a new wrinkle: greenhushing. Here's what still works, and what's changed.
29 Sept 2026 · Copywriting
Inclusive writing is mostly about who was not in the room
Not a word list. A question about whose assumptions ended up in the copy.
23 Sept 2026 · Copywriting · Archive
How Strong Brand Values Can Be a Differentiating Factor
Two companies in the same crowded sector can say almost identical things about quality. What actually differentiates them is how clearly — and consistently — they communicate what they stand for.
22 Sept 2026 · Copywriting
The story is already in the business
Most brands do not need a narrative invented for them. They need someone to notice the one they have.
16 Sept 2026 · Archive
Multilingual Copywriting
Machine translation and AI drafting have made "can you translate this" a solved question. What a Geneva multilingual agency is actually for now: cultural register, transcreation judgement, and accountability for what goes out under a client's name.
16 Sept 2026 · Copywriting · Archive
The Dark Side of Copywriting: What are "Dark Patterns"?
Dark patterns aren't just a reputational risk any more. The EU's Digital Services Act now bans them outright for online platforms, with a first fine to prove it.
16 Sept 2026 · Copywriting · Archive
The Nitty Gritty of Proofreading
Proofreading used to mean catching typos. Now it also means catching confident, well-formatted sentences that are simply wrong.
16 Sept 2026 · Multilingual Copywriting · Archive
One Brand, Four Languages: Keeping a Swiss Company's Voice From Splitting Into Four
French, German, Italian and English for a Swiss company usually run as four disconnected jobs, and the brand's voice quietly splits into four without anyone deciding it should. What actually stops that, plus the Swiss-specific conventions worth knowing.
15 Sept 2026 · Copywriting
Authenticity is a behaviour, not a tone of voice
You cannot write your way into being trusted. You can write your way out of it.
9 Sept 2026 · Archive
Short & Sweet: Saying a Lot With a Little
Attention is the scarcest resource in any brief. Here's how to say more with less, whether you're writing long form or a single line.
9 Sept 2026 · Copywriting · Archive
Writing for the Reader Who Asks a Machine First
A growing share of your audience never reaches your page — they ask a chatbot, and the chatbot answers using your words, or someone else's about you. What actually changes in the writing, and what to stay sceptical about.
8 Sept 2026 · Copywriting
Say the thing. Then stop.
Corporate language went ornamental somewhere around 2010. Readers stopped forgiving it.
2 Sept 2026 · Global Communications · Archive
Best Practices in Sustainability Report Design
Clear design is as vital as compelling content in sustainability reporting — and now the format itself is regulated too. Our updated round-up of what works.
2 Sept 2026 · Artificial Intelligence · Archive
The EU AI Act's New Labelling Rules, and What They Mean for Your Copy
Article 50 of the EU AI Act has been in force since 2 August 2026, and it covers more marketing and reporting content than most teams have registered. What it requires, what the human-review carve-out actually means, and what to check first.
26 Aug 2026 · Archive
Copyediting vs Proofreading
Copyediting and proofreading aren't the same job done twice. Here's the difference, and why both matter more now that many drafts start with AI.
26 Aug 2026 · Artificial Intelligence · Archive
Where an AI First Draft Earns Its Keep, and Where It Costs You More Than It Saves
Only 4% of marketing leaders say AI saves them time at every stage of their work. A task-by-task look at where a first draft from a tool genuinely helps a comms team, and where the editing cost quietly erases the saving.
19 Aug 2026 · Copywriting · Archive
How Brands Are Using Language
A lot of brand copy now defaults to the same AI-flavoured register. Here's what's actually cutting through in 2026, and why specificity beats enthusiasm.
19 Aug 2026 · Sustainability · Archive
Sustainability Reporting After the Omnibus: Who Still Has to Report, and When
The population of companies with a live CSRD reporting obligation has fallen by roughly 90% since our last piece on this. Here's where the deadlines actually sit now, who's still reporting in 2026, and what it changes about the brief.
12 Aug 2026 · Content Creation · Archive
Magic Words
We look at how copywriters pick words for maximum impact, using the travel & tourism industry as an example.
12 Aug 2026 · Transcreation · Archive
You've Been Buying Translation. You Might Need Transcreation.
A practical test for marketing teams who have only ever bought translation: how to tell, brief by brief, which pieces actually need transcreation — and why the two are priced, and staffed, differently.
5 Aug 2026 · Global Communications · Archive
How to Communicate in a Crisis
How you communicate in the first day of a crisis can matter more than what actually happened. A plan built before you need it is the difference.
29 Jul 2026 · Copywriting · Archive
The 90s Are Back: Intranets are Making A Comeback!
Along with slip dresses, CD players and other nineties trends, intranets are having a moment again. Here's the inside story on this internal communications icon.
22 Jul 2026 · Sustainability · Archive
How to Win at Sustainability Reporting and Influence People
CSRD's scope has shrunk dramatically for SMEs since the 2026 Omnibus reforms — but the commercial pressure to report hasn't gone away. Here's where things actually stand.
15 Jul 2026 · Global Communications · Archive
Breaking Language Barriers: The Power of Multilingual Content in Today's Global Market
Machine translation made a first draft free. Here's what still requires a person, and why Geneva's own four-language market is the proof.
8 Jul 2026 · Content Creation · Archive
Why You Need Brand Guidelines
Brand guidelines matter more than ever — not just for consistency across a growing team, but for keeping AI-assisted content recognisably yours.
1 Jul 2026 · Sustainability · Archive
Get Started in Sustainability Reporting: 4 Tips
Sustainability reporting has been reshaped twice since we first wrote this — by CSRD/ESRS, then by the 2026 Omnibus reforms. Here's where things stand, and four fundamentals to start with.
24 Jun 2026 · Copywriting · Archive
Why Storytelling is the Future
In the data-rich digital age, what truly captivates us is not graphs but compelling narratives. Storytelling, more than just an approach, is seen as online marketing's future. Brands that narrate resonate, bridging gaps and igniting emotions.
17 Jun 2026 · Content Creation · Archive
Spark Your Creativity
Ideas are everywhere, if you know where to look. Read our top tips for filling your content calendar with unique and engaging stories.
10 Jun 2026 · Content Creation · Archive
How to Create a Content Calendar
An editorial calendar is a powerful tool for anyone creating content, whether it's for your website, blog or social media. Check out our step-by-step guide.
3 Jun 2026 · Copywriting · Archive
Exclusive Interview with Swiss-based Author, Anne Korkeakivi
Meet award-winning author Anne Korkeakivi. Discover her passion for writing, the creative process and the musical inspiration behind her novels.
27 May 2026 · Sustainability · Archive
Stories to Inspire Change
We need new stories. Inspiring stories, uplifting stories and motivational stories. Especially about the state and fate of the world.
20 May 2026 · Global Communications · Archive
Why Clear Communication Matters
Clear communication is key to success in all areas of life. It helps us build relationships, boost productivity and achieve our goals. In this blog post, we share tips on how to communicate more effectively.
13 May 2026 · Sustainability · Archive
3 Phrases to Avoid in Your Sustainability Report
Elaine Cohen, a renowned sustainability report expert, dissects the three most overused and empty phrases in corporate CSR reports. We look at why these are so meaningless, and where the focus should be instead.
6 May 2026 · Transcreation · Archive
Why Every Brand Should Consider Transcreation in Their Marketing Strategy
In the ever-globalising world of business, reaching audiences across cultural and linguistic barriers has become paramount. Enter transcreation: an innovative approach that not only translates but also recreates content to resonate deeply with diverse audiences. And in the age of advanced technologies, merging transcreation with AI tools can take your brand's messaging to unparalleled heights. Bwritr, having transitioned from primarily English copywriting to a comprehensive multilingual communic
29 Apr 2026 · Global Communications · Archive
7 Reasons to Partner with Bwritr
You’ve probably heard of copywriting, but do you know what a copywriter does? Find out in our quick guide.
22 Apr 2026 · Content Creation · Archive
Lights, Camera, Action: Video Marketing Keeps Growing
Discover how Bwritr can elevate your brand with captivating corporate videos.
15 Apr 2026 · Copywriting · Archive
Why Storytelling is Crucial for Brand Success: Learning from Apple
Discover how storytelling became Apple's secret weapon in conquering the tech world. From the iconic 'Think Different' campaign to today's brand narrative, learn why a compelling story is essential for brand success.
8 Apr 2026 · Global Communications · Archive
The Art and Science of Persuasive Copywriting
Copywriting is the art and science of using words to persuade people to take a desired action, from clicking on a link to purchasing a product. Copywriters use their skills to create compelling content that resonates with the target audience and convinces them to take action.
1 Apr 2026 · Sustainability · Archive
The Social Dividend: A Path to Sustainable Corporate Success
Discover how companies like Patagonia, Salesforce, Unilever, MSC and Givaudan are embracing the social dividend concept and paving the way for a more sustainable and responsible corporate future.
25 Mar 2026 · Sustainability · Archive
Heard of the SDG Compass?
Find out how SMEs can use the SDG Compass to guide and inform their sustainability goals, and make a significant environmental impact.
18 Mar 2026 · Transcreation · Archive
Lost in Translation? The Power of Multilingual Content
Speaking your customers' language is becoming a must if you're thinking of going global. Here's why.
11 Mar 2026 · Content Creation · Archive
Don't Stay Stuck - Get Started
Unlock the power of content: stay digitally active to keep your brand vibrant. Embrace authenticity and draw from your company's journey.
4 Mar 2026 · Company · Archive
Our Approach
We take immense pride in doing things differently, by boldly challenging conventions and pushing the boundaries of what's possible in communication.
25 Feb 2026 · Global Communications · Archive
How Copywriting Can Boost Your Business
Good copywriting can help you increase sales and brand loyalty. Here's how.
18 Feb 2026 · Copywriting · Archive
Different Types of Copywriting
Copywriting is writing persuasive text to promote a product, service or idea. It is a powerful tool that can be used to achieve various marketing goals, such as increasing brand awareness, generating leads and driving sales.
11 Feb 2026 · Global Communications · Archive
Ad Fails: When Famous Adverts Got Lost in Translation
Take a look at some notorious fails by big brands, and discover why transcreation is the answer.
4 Feb 2026 · Global Communications · Archive
Translation vs Transcreation
Today we’re delving into the differences between translation and transcreation. Find out when they are used, and which one is right for your communications.
28 Jan 2026 · #home-services · Archive
Content Creation: A Comprehensive Guide
Bwritr can help you produce content on a tight budget and schedule with our copywriting, content creation, translation and project management services.
21 Jan 2026 · Global Communications · Archive
What is Transcreation?
Transcreation is a specialised translation that adapts a message from one language and culture to another, while maintaining the original intent and tone.
14 Jan 2026 · Company · Archive
Our Mission & Values
We believe that effective communication is a key step towards positive change.
7 Jan 2026 · Global Communications · Archive
What is a Copywriter?
Copywriters do more than craft words; they connect, convey and convert. From evoking emotions and ensuring brand consistency to optimising content for the digital realm, a professional copywriter elevates your brand's voice.
14 Oct 2024 · Copywriting · Archive
Sector Spotlight: Shipping and Maritime
A look at how we write for the shipping and maritime sector, and what's actually changed in EU ETS, FuelEU Maritime and the IMO's Net-Zero Framework since we last covered it.
23 Sept 2024 · Copywriting · Archive
What Can Copywriters Learn From Screenwriters?
From Bridgerton to Bond, screenwriting's structural instincts still beat anything a prompt can generate. Here's what copywriters can borrow.
5 Aug 2024 · Archive
Being Human: How Emotional Intelligence is Futureproofing Copywriting
Drafting is free now. The interesting question isn't whether AI can write copy, it's what an agency is for once it can.
17 Jul 2024 · Content Creation · Archive
Beyond 🙏 and 😂: Unravelling the World of Emojis in the Global Workplace
Emojis remain a genuine tool for connection at work, but etiquette varies sharply by workplace, generation and country. Here's what to know.
1 Jul 2024 · Archive
Get creative: 2024 Graphic Design Trends to Energise Your Corporate Communications This Summer
At Bwritr, we don't just work with words – we also navigate the diverse landscape of design trends through our clients' unique projects. While our focus is on crafting content that complements our clients' comms campaigns, our broad exposure to different projects across multiple sectors often means we are called upon for design input or to share ideas we have come across or worked on directly. As many of our clients gear up for their summer campaigns or set their sights on autumn product campa
15 May 2024 · Content Creation · Archive
Please Stop Using These Phrases in Corporate Communications
Stop! If you want your corporate communications to stand out, it's time to steer clear of these five words and phrases.
8 May 2024 · Content Creation · Archive
How to Create Style Guidelines
Six steps to building brand style guidelines that keep your voice consistent, including the one new step: writing a version a machine can follow too.
2 May 2024 · Sustainability · Archive
Start Closing the Gender Gap, Now
We look at how empowering female employees and pursuing gender equality in the workplace drives sustainability and progress globally.
17 Apr 2024 · Copywriting · Archive
Purpose-Driven Companies Are on the Rise
The data behind purpose-driven business is older than this update, but the pattern hasn't reversed — though the scrutiny on companies claiming purpose without delivering it has sharpened considerably.
3 Apr 2024 · Copywriting · Archive
Do Teen Texting Trends Signal the End of Civilisation?
How do teens shape language? Critics worry about bad writing, but experts embrace teens' linguistic innovation. Don't fear it; language has always evolved!
1 Apr 2024 · Transcreation · Archive
Are You Having A Laugh? The Challenge Of Translating Humour For Copywriters
Is humour best avoided when you're writing for a worldwide audience? There are hazards, but the most skilled copywriters and transcreators can still raise a global laugh.
11 Mar 2024 · Sustainability · Archive
Are Your Reports For Everyone?
Despite women's profound experiences with climate impact, they remain underrepresented in climate dialogues. Dive into our actionable steps for greater female inclusion in shaping sustainable practices.
4 Mar 2024 · Copywriting · Archive
5 Fun Facts About the English Language
Happy #NationalGrammarDay!
16 Feb 2024 · Global Communications · Archive
Hollywood's Hidden Linguists: Celebs with Multilingual Talents
Nothing captures the attention more than a famous face suddenly speaking another language. From Bradley Cooper bowling us over with his French to Sandra Bullock joking in German, plenty of stars shine in multiple languages.
12 Feb 2024 · Content Creation · Archive
How Societal Shifts Shape Copywriting: 4 Trends Influencing Communications today
Understanding the shift towards authenticity, storytelling, equality and a straightforward style in corporate communications.
31 Jan 2024 · Sustainability · Archive
10 Diversity Strategies to Implement Right Now
Boost your organisation's success with these 10 actionable D&I strategies! Embrace diversity, foster inclusion and drive innovation for a brighter future.
29 Jan 2024 · Copywriting · Archive
Badvertising: The Origins of Street Advertising Bans
Take a deep dive into the ad-free movement and what it means for global cities.
22 Jan 2024 · Sustainability · Archive
COP28 Snapshot #3: Equality in Focus
From Wakanda-style cities to women in charge: What would a perfect world look like?
19 Jan 2024 · Sustainability · Archive
COP28 Snapshot #2: Investing in the Global South
"We must move away from a post-colonial mindset” says speaker Valerie Ramundo Orlando
18 Jan 2024 · Sustainability · Archive
COP28 Snapshot #1: Agriculture
From harvesting hope to harvesting yields: #TheEqualityLounge at COP28 discusses the future of agriculture
17 Jan 2024 · Global Communications · Archive
2023 Sustainability Reporting Trends
We look back at last year's top sustainability reporting trends, from addressing challenges transparently to embracing tangible emissions reduction strategies.