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Bwritr

65 pieces · 6 new this season

Journal

Notes on writing, translation and corporate communication — from the people who do it.

An advert by Who Gives a Crap

30 Sept 2026 · Sustainability · Archive

Sustainability: The Power of Positive Messaging

It's easy to use a negative tone when you're writing about climate change. But research shows that readers react better to hopeful, uplifting stories.

23 Sept 2026 · Copywriting · Archive

How Strong Brand Values Can Be a Differentiating Factor

As copywriters in crowded sectors like horology, jewellery, cosmetics and transport, we often see how companies with clearly defined values significantly differentiate themselves in a competitive market. Corporate values are a strategic differentiator Company values define what a firm truly stands for—whether it’s innovation, inclusivity or continuous improvement. By consistently revisiting these values, companies can stake out a unique perspective that adds depth to marketing narratives and

Our job is to put the right words in the right places.

16 Sept 2026 · Copywriting · Archive

The Nitty Gritty of Proofreading

Getting back to basics is always good for the soul, whether it's the simplicity of a capsule wardrobe, a delicious fresh tomato sauce or a seasonal digital detox. For us at Bwritr, home of sustainability reporting, charismatic multilingual copywriting and in-house brand strategy, returning to our grassroots means reverting to the fundamental principle of our profession: proofreading. Ensuring no mistakes, typos or goofs in our brilliantly crafted copy is our bread-and-butter staple. It's not as

9 Sept 2026 · Archive

Short & Sweet: Saying a Lot With a Little

Many still consider telegrams the ultimate in short form writing. With senders charged by the word, messages were reliably short and economy of language prized. The shortest ever sent is believed to be a conversation attributed to either Oscar Wilde or Victor Hugo and their publisher, which consisted of a '?' to ascertain book sales and a response of '!'. Now that's creatively concise. Nowadays, with discerning audiences time-poor, short is often much sweeter in the modern world, too. Sure, the

7 Sept 2026 · Copywriting

Say the thing. Then stop.

Corporate language went ornamental somewhere around 2010. Readers stopped forgiving it.

26 Aug 2026 · Archive

Copyediting vs Proofreading

Copyediting and proofreading are both ways of ‘tidying up’ text before publication. But what exactly is the difference? Let's take a closer look...

19 Aug 2026 · Copywriting · Archive

How Brands Are Using Language

For anyone like us who loves language, you'll love this trend report produced by Reed Words, showcasing trends in words, slogans, straplines and copywriting by some of the biggest brands right now.

Like images, words have the power to evoke an emotional response and trigger action.

12 Aug 2026 · Content Creation · Archive

Magic Words

We look at how copywriters pick words for maximum impact, using the travel & tourism industry as an example.

8 Jul 2026 · Content Creation · Archive

Why You Need Brand Guidelines

Find out why it's important to define your brand's unique style, voice and visual identity.

Get Started in Sustainability Reporting: 4 Tips

1 Jul 2026 · Sustainability · Archive

Get Started in Sustainability Reporting: 4 Tips

Kickstart your sustainability reporting journey with these 4 fundamental tips from PwC, based on their yearly round-up of the best sustainability reports.

24 Jun 2026 · Copywriting · Archive

Why Storytelling is the Future

In the data-rich digital age, what truly captivates us is not graphs but compelling narratives. Storytelling, more than just an approach, is seen as online marketing's future. Brands that narrate resonate, bridging gaps and igniting emotions.

You can find content ideas almost anywhere.

17 Jun 2026 · Content Creation · Archive

Spark Your Creativity

Ideas are everywhere, if you know where to look. Read our top tips for filling your content calendar with unique and engaging stories.

10 Jun 2026 · Content Creation · Archive

How to Create a Content Calendar

An editorial calendar is a powerful tool for anyone creating content, whether it's for your website, blog or social media. Check out our step-by-step guide.

Stories to inspire change

27 May 2026 · Sustainability · Archive

Stories to Inspire Change

We need new stories. Inspiring stories, uplifting stories and motivational stories. Especially about the state and fate of the world.

20 May 2026 · Global Communications · Archive

Why Clear Communication Matters

Clear communication is key to success in all areas of life. It helps us build relationships, boost productivity and achieve our goals. In this blog post, we share tips on how to communicate more effectively.

3 Phrases to Avoid in Your Sustainability Report

13 May 2026 · Sustainability · Archive

3 Phrases to Avoid in Your Sustainability Report

Elaine Cohen, a renowned sustainability report expert, dissects the three most overused and empty phrases in corporate CSR reports. We look at why these are so meaningless, and where the focus should be instead.

6 May 2026 · Transcreation · Archive

Why Every Brand Should Consider Transcreation in Their Marketing Strategy

In the ever-globalising world of business, reaching audiences across cultural and linguistic barriers has become paramount. Enter transcreation: an innovative approach that not only translates but also recreates content to resonate deeply with diverse audiences. And in the age of advanced technologies, merging transcreation with AI tools can take your brand's messaging to unparalleled heights. Bwritr, having transitioned from primarily English copywriting to a comprehensive multilingual communic

Copywriters can help you to develop a strong content marketing strategy.

29 Apr 2026 · Global Communications · Archive

7 Reasons to Partner with Bwritr

You’ve probably heard of copywriting, but do you know what a copywriter does? Find out in our quick guide.

Image of corporate employees reading a newsletter on a laptop.

8 Apr 2026 · Global Communications · Archive

The Art and Science of Persuasive Copywriting

Copywriting is the art and science of using words to persuade people to take a desired action, from clicking on a link to purchasing a product. Copywriters use their skills to create compelling content that resonates with the target audience and convinces them to take action.

Heard of the SDG Compass?

25 Mar 2026 · Sustainability · Archive

Heard of the SDG Compass?

Find out how SMEs can use the SDG Compass to guide and inform their sustainability goals, and make a significant environmental impact.

11 Mar 2026 · Content Creation · Archive

Don't Stay Stuck - Get Started

Unlock the power of content: stay digitally active to keep your brand vibrant. Embrace authenticity and draw from your company's journey.

Bwritr uses regular team meetings to share ideas and stay up-to-date with trends.

4 Mar 2026 · Company · Archive

Our Approach

We take immense pride in doing things differently, by boldly challenging conventions and pushing the boundaries of what's possible in communication.

18 Feb 2026 · Copywriting · Archive

Different Types of Copywriting

Copywriting is writing persuasive text to promote a product, service or idea. It is a powerful tool that can be used to achieve various marketing goals, such as increasing brand awareness, generating leads and driving sales.

Translation vs Transcreation

4 Feb 2026 · Global Communications · Archive

Translation vs Transcreation

Today we’re delving into the differences between translation and transcreation. Find out when they are used, and which one is right for your communications.

a communications team celebrating the success of their content creation strategy

28 Jan 2026 · #home-services · Archive

Content Creation: A Comprehensive Guide

Bwritr can help you produce content on a tight budget and schedule with our copywriting, content creation, translation and project management services.

21 Jan 2026 · Global Communications · Archive

What is Transcreation?

Transcreation is a specialised translation that adapts a message from one language and culture to another, while maintaining the original intent and tone.

Our Mission and Values

14 Jan 2026 · Company · Archive

Our Mission & Values

We believe that effective communication is a key step towards positive change.

7 Jan 2026 · Global Communications · Archive

What is a Copywriter?

Copywriters do more than craft words; they connect, convey and convert. From evoking emotions and ensuring brand consistency to optimising content for the digital realm, a professional copywriter elevates your brand's voice.

4 Aug 2024 · Archive

Being Human: How Emotional Intelligence is Futureproofing Copywriting

There's no doubting the impact of Artificial Intelligence's recent growth on copywriting as we all switch on to how it can transform approaches, complement work and streamline processes. On occasion, it may even feel that the machines are outsmarting us all, achieving in code what we have spent a career learning. But—happily for us—one of AI's most definable weaknesses is arguably the most critical in our field: Emotional Intelligence. COMMON SENSE Never forget that our plugged-in counterpar

Examples of bright patterns from Jukeboxprint's roundup. Credit copyright © Jukebox.

30 Jun 2024 · Archive

Get creative: 2024 Graphic Design Trends to Energise Your Corporate Communications This Summer

At Bwritr, we don't just work with words – we also navigate the diverse landscape of design trends through our clients' unique projects. While our focus is on crafting content that complements our clients' comms campaigns, our broad exposure to different projects across multiple sectors often means we are called upon for design input or to share ideas we have come across or worked on directly. As many of our clients gear up for their summer campaigns or set their sights on autumn product campa

Bwritr Blog: Start Closing the Gender Gap, Now

1 May 2024 · Sustainability · Archive

Start Closing the Gender Gap, Now

We look at how empowering female employees and pursuing gender equality in the workplace drives sustainability and progress globally.

10 Mar 2024 · Sustainability · Archive

Are Your Reports For Everyone?

Despite women's profound experiences with climate impact, they remain underrepresented in climate dialogues. Dive into our actionable steps for greater female inclusion in shaping sustainable practices.

Hollywood's Hidden Linguists: Celebs with Multilingual Talents

15 Feb 2024 · Global Communications · Archive

Hollywood's Hidden Linguists: Celebs with Multilingual Talents

Nothing captures the attention more than a famous face suddenly speaking another language. From Bradley Cooper bowling us over with his French to Sandra Bullock joking in German, plenty of stars shine in multiple languages.

Bwritr specialises in developing sustainability communications.

30 Jan 2024 · Sustainability · Archive

10 Diversity Strategies to Implement Right Now

Boost your organisation's success with these 10 actionable D&I strategies! Embrace diversity, foster inclusion and drive innovation for a brighter future.

17 Jan 2024 · Sustainability · Archive

COP28 Snapshot #1: Agriculture

From harvesting hope to harvesting yields: #TheEqualityLounge at COP28 discusses the future of agriculture

2023 Sustainability Reporting Trends

16 Jan 2024 · Global Communications · Archive

2023 Sustainability Reporting Trends

We look back at last year's top sustainability reporting trends, from addressing challenges transparently to embracing tangible emissions reduction strategies.