Journal · 2 pieces

Artificial Intelligence

2 Sept 2026

The EU AI Act's New Labelling Rules, and What They Mean for Your Copy

Article 50 of the EU AI Act has been in force since 2 August 2026, and it covers more marketing and reporting content than most teams have registered. What it requires, what the human-review carve-out actually means, and what to check first.

26 Aug 2026

Where an AI First Draft Earns Its Keep, and Where It Costs You More Than It Saves

Only 4% of marketing leaders say AI saves them time at every stage of their work. A task-by-task look at where a first draft from a tool genuinely helps a comms team, and where the editing cost quietly erases the saving.