Journal · 9 pieces
16 Sept 2026
French, German, Italian and English for a Swiss company usually run as four disconnected jobs, and the brand's voice quietly splits into four without anyone deciding it should. What actually stops that, plus the Swiss-specific conventions worth knowing.
9 Sept 2026
A growing share of your audience never reaches your page — they ask a chatbot, and the chatbot answers using your words, or someone else's about you. What actually changes in the writing, and what to stay sceptical about.
2 Sept 2026
Article 50 of the EU AI Act has been in force since 2 August 2026, and it covers more marketing and reporting content than most teams have registered. What it requires, what the human-review carve-out actually means, and what to check first.
26 Aug 2026
Only 4% of marketing leaders say AI saves them time at every stage of their work. A task-by-task look at where a first draft from a tool genuinely helps a comms team, and where the editing cost quietly erases the saving.
19 Aug 2026
The population of companies with a live CSRD reporting obligation has fallen by roughly 90% since our last piece on this. Here's where the deadlines actually sit now, who's still reporting in 2026, and what it changes about the brief.
12 Aug 2026
A practical test for marketing teams who have only ever bought translation: how to tell, brief by brief, which pieces actually need transcreation — and why the two are priced, and staffed, differently.
8 Apr 2026
Copywriting is the art and science of using words to persuade people to take a desired action, from clicking on a link to purchasing a product. Copywriters use their skills to create compelling content that resonates with the target audience and convinces them to take action.
28 Jan 2026
Bwritr can help you produce content on a tight budget and schedule with our copywriting, content creation, translation and project management services.
21 Jan 2026
Transcreation is a specialised translation that adapts a message from one language and culture to another, while maintaining the original intent and tone.