Journal · 17 pieces
16 Sept 2026
French, German, Italian and English for a Swiss company usually run as four disconnected jobs, and the brand's voice quietly splits into four without anyone deciding it should. What actually stops that, plus the Swiss-specific conventions worth knowing.
2 Sept 2026
Clear design is as vital as compelling content in sustainability reporting — and now the format itself is regulated too. Our updated round-up of what works.
2 Sept 2026
Article 50 of the EU AI Act has been in force since 2 August 2026, and it covers more marketing and reporting content than most teams have registered. What it requires, what the human-review carve-out actually means, and what to check first.
5 Aug 2026
How you communicate in the first day of a crisis can matter more than what actually happened. A plan built before you need it is the difference.
15 Jul 2026
Machine translation made a first draft free. Here's what still requires a person, and why Geneva's own four-language market is the proof.
20 May 2026
Clear communication is key to success in all areas of life. It helps us build relationships, boost productivity and achieve our goals. In this blog post, we share tips on how to communicate more effectively.
29 Apr 2026
You’ve probably heard of copywriting, but do you know what a copywriter does? Find out in our quick guide.
8 Apr 2026
Copywriting is the art and science of using words to persuade people to take a desired action, from clicking on a link to purchasing a product. Copywriters use their skills to create compelling content that resonates with the target audience and convinces them to take action.
25 Feb 2026
Good copywriting can help you increase sales and brand loyalty. Here's how.
11 Feb 2026
Take a look at some notorious fails by big brands, and discover why transcreation is the answer.
4 Feb 2026
Today we’re delving into the differences between translation and transcreation. Find out when they are used, and which one is right for your communications.
28 Jan 2026
Bwritr can help you produce content on a tight budget and schedule with our copywriting, content creation, translation and project management services.
21 Jan 2026
Transcreation is a specialised translation that adapts a message from one language and culture to another, while maintaining the original intent and tone.
14 Jan 2026
We believe that effective communication is a key step towards positive change.
7 Jan 2026
Copywriters do more than craft words; they connect, convey and convert. From evoking emotions and ensuring brand consistency to optimising content for the digital realm, a professional copywriter elevates your brand's voice.
16 Feb 2024
Nothing captures the attention more than a famous face suddenly speaking another language. From Bradley Cooper bowling us over with his French to Sandra Bullock joking in German, plenty of stars shine in multiple languages.
17 Jan 2024
We look back at last year's top sustainability reporting trends, from addressing challenges transparently to embracing tangible emissions reduction strategies.