Journal · 8 pieces
12 Aug 2026
A practical test for marketing teams who have only ever bought translation: how to tell, brief by brief, which pieces actually need transcreation — and why the two are priced, and staffed, differently.
15 Jul 2026
Machine translation made a first draft free. Here's what still requires a person, and why Geneva's own four-language market is the proof.
6 May 2026
In the ever-globalising world of business, reaching audiences across cultural and linguistic barriers has become paramount. Enter transcreation: an innovative approach that not only translates but also recreates content to resonate deeply with diverse audiences. And in the age of advanced technologies, merging transcreation with AI tools can take your brand's messaging to unparalleled heights. Bwritr, having transitioned from primarily English copywriting to a comprehensive multilingual communic
18 Mar 2026
Speaking your customers' language is becoming a must if you're thinking of going global. Here's why.
11 Feb 2026
Take a look at some notorious fails by big brands, and discover why transcreation is the answer.
4 Feb 2026
Today we’re delving into the differences between translation and transcreation. Find out when they are used, and which one is right for your communications.
21 Jan 2026
Transcreation is a specialised translation that adapts a message from one language and culture to another, while maintaining the original intent and tone.
1 Apr 2024
Is humour best avoided when you're writing for a worldwide audience? There are hazards, but the most skilled copywriters and transcreators can still raise a global laugh.