Journal · 19 pieces
23 Sept 2026
Two companies in the same crowded sector can say almost identical things about quality. What actually differentiates them is how clearly — and consistently — they communicate what they stand for.
9 Sept 2026
A growing share of your audience never reaches your page — they ask a chatbot, and the chatbot answers using your words, or someone else's about you. What actually changes in the writing, and what to stay sceptical about.
12 Aug 2026
We look at how copywriters pick words for maximum impact, using the travel & tourism industry as an example.
29 Jul 2026
Along with slip dresses, CD players and other nineties trends, intranets are having a moment again. Here's the inside story on this internal communications icon.
22 Jul 2026
CSRD's scope has shrunk dramatically for SMEs since the 2026 Omnibus reforms — but the commercial pressure to report hasn't gone away. Here's where things actually stand.
15 Jul 2026
Machine translation made a first draft free. Here's what still requires a person, and why Geneva's own four-language market is the proof.
8 Jul 2026
Brand guidelines matter more than ever — not just for consistency across a growing team, but for keeping AI-assisted content recognisably yours.
24 Jun 2026
In the data-rich digital age, what truly captivates us is not graphs but compelling narratives. Storytelling, more than just an approach, is seen as online marketing's future. Brands that narrate resonate, bridging gaps and igniting emotions.
17 Jun 2026
Ideas are everywhere, if you know where to look. Read our top tips for filling your content calendar with unique and engaging stories.
10 Jun 2026
An editorial calendar is a powerful tool for anyone creating content, whether it's for your website, blog or social media. Check out our step-by-step guide.
22 Apr 2026
Discover how Bwritr can elevate your brand with captivating corporate videos.
11 Mar 2026
Unlock the power of content: stay digitally active to keep your brand vibrant. Embrace authenticity and draw from your company's journey.
28 Jan 2026
Bwritr can help you produce content on a tight budget and schedule with our copywriting, content creation, translation and project management services.
14 Jan 2026
We believe that effective communication is a key step towards positive change.
23 Sept 2024
From Bridgerton to Bond, screenwriting's structural instincts still beat anything a prompt can generate. Here's what copywriters can borrow.
17 Jul 2024
Emojis remain a genuine tool for connection at work, but etiquette varies sharply by workplace, generation and country. Here's what to know.
15 May 2024
Stop! If you want your corporate communications to stand out, it's time to steer clear of these five words and phrases.
8 May 2024
Six steps to building brand style guidelines that keep your voice consistent, including the one new step: writing a version a machine can follow too.
12 Feb 2024
Understanding the shift towards authenticity, storytelling, equality and a straightforward style in corporate communications.