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Bwritr

Journal · 23 pieces

Copywriting

23 Sept 2026

How Strong Brand Values Can Be a Differentiating Factor

As copywriters in crowded sectors like horology, jewellery, cosmetics and transport, we often see how companies with clearly defined values significantly differentiate themselves in a competitive market. Corporate values are a strategic differentiator Company values define what a firm truly stands for—whether it’s innovation, inclusivity or continuous improvement. By consistently revisiting these values, companies can stake out a unique perspective that adds depth to marketing narratives and

16 Sept 2026

The Nitty Gritty of Proofreading

Getting back to basics is always good for the soul, whether it's the simplicity of a capsule wardrobe, a delicious fresh tomato sauce or a seasonal digital detox. For us at Bwritr, home of sustainability reporting, charismatic multilingual copywriting and in-house brand strategy, returning to our grassroots means reverting to the fundamental principle of our profession: proofreading. Ensuring no mistakes, typos or goofs in our brilliantly crafted copy is our bread-and-butter staple. It's not as

19 Aug 2026

How Brands Are Using Language

For anyone like us who loves language, you'll love this trend report produced by Reed Words, showcasing trends in words, slogans, straplines and copywriting by some of the biggest brands right now.

24 Jun 2026

Why Storytelling is the Future

In the data-rich digital age, what truly captivates us is not graphs but compelling narratives. Storytelling, more than just an approach, is seen as online marketing's future. Brands that narrate resonate, bridging gaps and igniting emotions.

10 Jun 2026

How to Create a Content Calendar

An editorial calendar is a powerful tool for anyone creating content, whether it's for your website, blog or social media. Check out our step-by-step guide.

27 May 2026

Stories to Inspire Change

We need new stories. Inspiring stories, uplifting stories and motivational stories. Especially about the state and fate of the world.

20 May 2026

Why Clear Communication Matters

Clear communication is key to success in all areas of life. It helps us build relationships, boost productivity and achieve our goals. In this blog post, we share tips on how to communicate more effectively.

13 May 2026

3 Phrases to Avoid in Your Sustainability Report

Elaine Cohen, a renowned sustainability report expert, dissects the three most overused and empty phrases in corporate CSR reports. We look at why these are so meaningless, and where the focus should be instead.

25 Mar 2026

Heard of the SDG Compass?

Find out how SMEs can use the SDG Compass to guide and inform their sustainability goals, and make a significant environmental impact.

18 Feb 2026

Different Types of Copywriting

Copywriting is writing persuasive text to promote a product, service or idea. It is a powerful tool that can be used to achieve various marketing goals, such as increasing brand awareness, generating leads and driving sales.