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Bwritr

Journal · 27 pieces

Copywriting

16 Sept 2026

The Nitty Gritty of Proofreading

Proofreading used to mean catching typos. Now it also means catching confident, well-formatted sentences that are simply wrong.

9 Sept 2026

Writing for the Reader Who Asks a Machine First

A growing share of your audience never reaches your page — they ask a chatbot, and the chatbot answers using your words, or someone else's about you. What actually changes in the writing, and what to stay sceptical about.

19 Aug 2026

How Brands Are Using Language

A lot of brand copy now defaults to the same AI-flavoured register. Here's what's actually cutting through in 2026, and why specificity beats enthusiasm.

5 Aug 2026

How to Communicate in a Crisis

How you communicate in the first day of a crisis can matter more than what actually happened. A plan built before you need it is the difference.

1 Jul 2026

Get Started in Sustainability Reporting: 4 Tips

Sustainability reporting has been reshaped twice since we first wrote this — by CSRD/ESRS, then by the 2026 Omnibus reforms. Here's where things stand, and four fundamentals to start with.

24 Jun 2026

Why Storytelling is the Future

In the data-rich digital age, what truly captivates us is not graphs but compelling narratives. Storytelling, more than just an approach, is seen as online marketing's future. Brands that narrate resonate, bridging gaps and igniting emotions.

10 Jun 2026

How to Create a Content Calendar

An editorial calendar is a powerful tool for anyone creating content, whether it's for your website, blog or social media. Check out our step-by-step guide.

27 May 2026

Stories to Inspire Change

We need new stories. Inspiring stories, uplifting stories and motivational stories. Especially about the state and fate of the world.

20 May 2026

Why Clear Communication Matters

Clear communication is key to success in all areas of life. It helps us build relationships, boost productivity and achieve our goals. In this blog post, we share tips on how to communicate more effectively.

13 May 2026

3 Phrases to Avoid in Your Sustainability Report

Elaine Cohen, a renowned sustainability report expert, dissects the three most overused and empty phrases in corporate CSR reports. We look at why these are so meaningless, and where the focus should be instead.

25 Mar 2026

Heard of the SDG Compass?

Find out how SMEs can use the SDG Compass to guide and inform their sustainability goals, and make a significant environmental impact.

18 Feb 2026

Different Types of Copywriting

Copywriting is writing persuasive text to promote a product, service or idea. It is a powerful tool that can be used to achieve various marketing goals, such as increasing brand awareness, generating leads and driving sales.

14 Oct 2024

Sector Spotlight: Shipping and Maritime

A look at how we write for the shipping and maritime sector, and what's actually changed in EU ETS, FuelEU Maritime and the IMO's Net-Zero Framework since we last covered it.

17 Apr 2024

Purpose-Driven Companies Are on the Rise

The data behind purpose-driven business is older than this update, but the pattern hasn't reversed — though the scrutiny on companies claiming purpose without delivering it has sharpened considerably.